First Look PPC - Pay per click management will work with you to assist in your pay per click campaign. We work with GoogleŽ, YahooŽ, MSNŽ and understand the need to continual monitoring. First Look will help you launch and maintain your campaigns.

  • PPC Campaign management
  • Complete Keyword research
  • Detailed Competitive analysis
  • Positions setting and bid caps
  • Manual bid changes as necessary per day, per keyword, per campaign
  • Conversion rate enhancement strategies
  • Full campaign measurement and ROI tracking
  • Reports

  • SEO Info


  • SEO Terms
  • SEO Myths


  • " My web site has been live for some time when we realized that we were not getting the kind of response we had targeted. Since working with First Look, the volume of responses we are receiving has skyrocketed."
    - Steve, CEO, DBP Equipment





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    Google Webmaster Tools

    There are many free tools available from Google which can help you analyze your web site. Common problems including crawl problems, broken links, and faulty robots.txt files.



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    Google Keyword Tool

    There are many free tools available from Google which can help you analyze your web site. Common problems including crawl problems, broken links, and faulty robots.txt files.



    Free SEO Tool

    Yahoo! Keyword Tool

    Same as Google, this tool from Yahoo will help you determine what term can provide the most return to your site. Enter a term related to your site and we will show you: related searches that include your term, how many times that term was searched on last month.



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    Microsoft adCenter Labs

    A set of tools such as keyword mutation detection, seasonal keywords, and more.



    Reference

    SEO Terms

  • Meta Title Tag - A tag on a web page, located in the heading source code, that includes the title of the company, product, service or webpage content and may include keyword phrases as well describing the content of the webpage. This is not used by all search engines.Many people believe that META tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them because most of the search engines use META tags information in either some part of their ranking formula or while displaying the search results.

  • Meta Description Tag - A tag on a web page, located in the heading source code, that has a basic description of the site to help search engines rank it accordingly. However, not all engines use them for optimizing websites.

  • Meta Keywords Tag - Allows page authors to include a list of keywords they feel is appropriate for their page so that search engines may rank them better. This is not used by all search engines.

  • Web Site Analytics - The processes of analyzing web site effectiveness by gathering information about the pattern of customer web usage. There are two parts to website effectiveness. Getting potential clients to your site, done via search engine optimization. Once the person is at your site ensuring the visit results in business. Monitoring this process is done via Web Site Analytics. Often overlooked, this is critical to the success of your website.

  • Search Engine Directories - A powerful feature, search engine directories are collections of data used by users to search for information. The difference between directories and search engines is the way the data is collected. Search engines use 'bots' or ?spiders? to automatically search and collect information. Directories on the other hand are organized the old fashioned way, by people. Some examples are ASK and Yahoo. Whereas, Google is an example of a search engine which uses a 'bot'.



  • Reference

    SEO Myths

    META Myths - Myths about META Tags

  • Add all META that you can. This really isn't necessary; in fact, it must be avoided wherever possible. Just the title, description, and keywords tags would do.

  • Have many keywords in the META tags. Actually, it's better to concentrate on some specific keywords. In fact, the maximum should be only 3 keywords. Use keywords, which are relevant to your page and target market.

  • Repeating the keywords and description in comment tag will help. No, it does not add any additional value. In fact, unnecessary repetition of keywords can be considered SPAM by search engines.

  • The Description tag isn't important, because Google doesn't use it. Google generates a page snippet or a 'ransom note' comprising the parts of actual page content. Should this not be available, a relevant DMOZ Description is used. There are instances of Google using a supplied Website Description tag. Also, lots of other search engines make use of the Description tag.

  • Keywords in META tag must be comma separated. There is no hard and fast rule about this. In fact, space-separated keywords are the latest trend. It allows the search engine to mix and match combinations of your presented keywords into possible phrases.